Promsvyazbank private banking
The Concept has implemented the project for the new private banking office of Promsvyazbank in Moscow at Slavyanskaya Ploshchad 2/5/4 building 3. The project became a nominee for the Best Office Awards 2021.
Promsvyazbank is one of the largest Russian banks, which is among the top 10 banks of the Russian Federation in terms of assets. The new office in Moscow is a pilot branch of the bank in a new premium format for servicing VIP clients. Based on the realilsed project solution, the PSB standards for the design of private banking offices were created, which will now be applied in other premium offices of the bank throughout the country.
The office has become a beautiful and comfortable space for privileged clients, in which an atmosphere of confidence, reliability and confidentiality has been created. All banking functions are designed in the «concierge» style — they are private, unobtrusive and accessible at the right time.
The branch occupies a small area (215 m2), which includes the reception, the cash office, the depository, safes, ATMs, the executive manager’s office. A spacious waiting area, multi-format meeting rooms, common areas are provided for customers.
Concept has realised the supply of furniture for the entire office space: the executive office, meeting rooms, cashiers ' workplaces, the reception area, the security point, the kitchen, various storage systems, wardrobes and so on. There are collections of the designer furniture from leading European brands Poltrona Frau, Rexsitt, Narbutas, Gaber, BoConcept, Meridiani in the project. Many furniture solutions are custom-made according to drawings of architects (for example, the special tables for cash registers). Together with the architects, Concept optimized the project for the client’s budget. According to request of the client, furniture deliveries were carried out in batches.
The stylistic solution of the project is a modern French classic: non-standard technical solutions, premium materials and author’s decor are used for its implementation. The general marketing concept of PSB for VIP clients is cosmos which is reflected in the interior: the marble «moon» on the wall panels has become the «visit card» of the bank. The same non-standard marble pattern and rounded shapes are used in other pieces of furniture and decor.
