Trend Rooms at Business & Design Dialogue 2026

The country’s main business event in the field of design, technology and management of office and public spaces, the international forum-exhibition Business & Design Dialogue 2026, has come to an end in Moscow. An important part of the event, according to tradition, was the special Trend Rooms project. Here, teams of architects, developers, manufacturers and suppliers co-author unique design ideas for interior solutions. The exclusive installations of these ideas reflect trends in the creation of corporate spaces, as well as invite the guests of the exhibition to a dialogue about new meanings and prospects for the development of the industry.

Trend Rooms: the concept Red-hot magnet

Concept took part in a booth developed by UNK design. The central object of the concept is a light stele. It’s a metaphorical office magnet that attracts people. The interactive glow of the stele can change the scenarios of interaction. A scenario is possible where the intensity of the glow depends on the number of visitors: the more participants there are, the more the «magnet» gets hot, the brighter the result of team interaction. The installation «Red–hot magnet» is an expressive illustration of the fact that people remain the main force of any transformation, that the value of a human personality determines the success of a team and business.