In October, Concept represented by the company’s development director Sergey Tsatskin visited the business talk show «The Art of Creating a Successful Multifunctional Entertainment Space», organized by the Business to Business suppliers association. The event was held in the modern Art-Space venue in Moscow and attended representatives of such famous brands as Knight Frank, Portner, Crocus Group, M1 Solutions, Malltech, the Regions group of companies, and others. The well-known journalist and broadcaster Ernestas Mackevicius was invited as a talk show host.
The conference discussed such current topics as modern real estate formats, the future of retail parks, marketing gardening of covered areas, the creation of interactive spaces, as well as the strategic management of TECs. One of the key ideas supported by all conference participants was the need to take into account the shopping center atmosphere, since it is one of the defining incentives for both visiting and staying in the complex. It is also important to use such elements as media screens, attractive facades, interior design, green areas, cozy coffee shops, game zones, as well as the organization of stores: lighting of shop windows, planning and zoning of a shopping center, and other impor