Presentation of the new Maxalto collection in Paris
In January 2020, one of Concept’s partners, the Italian brand Maxalto (B&B Italia) presented their latest collection in its showroom in Paris.
The project was created to represent an evolution of the brand, a continuous game of memory and innovation. The exhibition shows new pieces along with a great work on existing best sellers with the introduction of over 30 new exclusive fabrics, unpublished seams and precious materials. The famous Italian architect and designer Antonio Citterio was invited as curator of the Maxalto exhibition.
The depth of the concept, high craftsmanship in details and luxurious new fabrics invite a new look at the brand and once again underline the uniqueness of the collection.
You can view a selection of photos from the presentation as well as a video interview with Antonio Citterio here